Samsung set to introduce AI Chipset to take on Apple & Huawei

Artificial Intelligence (AI) is becoming a hot tech off late, as the tech industry is striving hard to offer different techs integrated with AI’s to make their product smarter. According to a report from The Korean Herald, The South Korean tech giant is almost on the verge of developing its own Neural Processing Unit (NPU) Chip also known as AI Chips to help boost capabilities of artificial intelligence software for servers and mobile devices.

Apple and Huawei have already introduced their NPU’s last year. Apples iPhone X, iPhone 8 and iPhone 8 plus with A11 Bionic Chipset that allowed it to achieve the much-talked-about features like facial recognition and animated emoji. The Mate 10 Pro and Mate 10 from Huawei launched with HiSilicon Kirin 970 featuring a Neural Processing Unit (NPU) which can learn your habits over time.

A source with expertise in AI told The Korea Herald, “For mobile devices, Samsung has already reached the technological levels of Apple and Huawei, but will come up with better chips for sure in the second half of the year,” the source said”.It is likely that Samsung will show-off its AI capabilities along with its upcoming smartphone flagship, “Galaxy S9” which is to be unveiled at Mobile World Congress (MWC) next month.

An AI expert said, “Although the company has been somewhat late in the AI field, it was quite fast in catching up with competitors”. Still, it is too early to compare the performances of AI chips by Samsung, Apple, and Huawei, because the market has just been formed,” he said. “Apple claims that its NPU has reached 600 in Giga operations per second(GOPS), while Huawei says 4 in tera operations per second(TOPS). Samsung’s is estimated to be similar or slightly higher at the moment.

GOPS and TOPS are measurements of computer performance that count the rate of floating points of calculations.

Samsung is particularly dedicated to developing an enhanced NPU for the Galaxy Note 9 smartphone that is scheduled to be launched in September. Samsung has been ramping up R&D efforts to develop NPUs by collaborating with outside professionals at the country’s top-rated universities. The South Korean tech giant is working on various AI projects with about 20 professors and nearly 100 researchers at Seoul National University, Pohang University of Science and Technology and Kaist.

The Smartphone AI tech is still relatively new, expect a lot more devices to be powered with AI later in the year.

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