With every website, the top priority is SEO (Search Engine Optimization), but sometimes SEO just doesn’t cut it and we need to mix in a little bit of SEM (Search Engine Marketing). SEM is also called as Paid Search according to a digital marketing company in Pune. It is a marketing tool that gives you instant results.
SEM helps your website’s ad to show up when a search query involving your targeted keywords is asked by a user. It can help you in attracting more traffic to your website and generating leads for conversion.
A digital marketing service in Pune has listed the following basics that you need to know about SEM.
Top SEM Networks:
- Google Ads
- Bing Ads
- Yahoo Ads
These are the most preferred search engines all over the world. Placing your ad in these search engines would reap optimum benefits and a high ROI on the money spent.
Elements of an SEM Campaign:
The foundation of a successful SEM campaign is in-depth and thorough keyword research, as per a digital marketing company in Pune. The algorithm of a search engine triggers results based on keywords. Therefore, it is important to find out what are the keywords that are most frequently searched in relation to your proposed ad. Focus on both long tail keywords and short tail keywords.
- Search Engine Ads and Display Network Ads
It is important for you to decide whether you want to run your campaign in the form of search engine ads or display network ads or both. Search engine ads, are those advertisements that you can see as appearing on a SERP. Display network ads appear on different websites that are affiliated with search engines. These ads could be banner ads, pop-up ads and so on.
Depending on the target audience and the goals of your campaign make a choice between different types of ads including video ads, says a digital marketing agency in Pune. The expenses incurred for every ad will vary according to its category.
All search engines require you to bid on the keywords chosen by you. If the keywords chosen have high competition the bidding price per user query is higher.
You can quote a minimum bid price and a maximum bid price which acts as a ceiling limit for your ad. A digital marketing service in Pune revealed that the bid and the final budget of the campaign drive how many times the ad will appear on SERPs.
- PPC and CPM
PPC stands for Pay Per Click. It is a method of calculating the cost to be paid by the advertiser to the search engine. PPC is a rate which you have to pay to the search engine every time a user clicks on your ad.
CPM is an abbreviation of Cost Per 1000 Impressions, said a digital marketing agency in Pune. Under CPM the advertiser has to pay the search engine a fixed rate for every 1000 impressions on the SERPs.
While executing an SEM campaign, bear in mind that it is going to be expensive as compared to SEO. Design the landing page of your website in such a manner that it is user-friendly, relevant and engaging. Ultimately the landing page leads to conversions. Use SEM wisely and for short durations for achieving your targets.