Speaking about SEO, the first idea which comes to your mind is search engine ranking.
Things have changed. A good SEO is not only about ranking. Successful SEO practices have a great role in user experience and your overall business performance.
With the help of different SEO services, professional digital marketing agencies manage to come out of the complications that search engines create. However, as a marketer, you need to be aware of some best SEO practices that will drive your business ahead.
1. Content is stable;
Regardless of your goal, content continues to be complex, but important strategy. Strategizing and planning your tactics is essential. You will think that you know the needs of your audience, however, without thorough research, you will not manage to successfully target them. Content research is a great practice and will cover a lot of questions, like:
– Forms of content;
– Which type of content targets better?
– What topics are more popular?
– Which are the best keywords?
There are many content marketing tools which will greatly help you.
2. Voice Search;
There was a time when voice search had little importance, however, it is one of the best concepts in today’s industry. The massive use of mobile gadgets with different voice search tools make a great convenience for users and become very popular. According to predictions, 30[A2] % of the search will be voice-based by the year 2020.
3. Mobile-First Approach;
Mobile-friendly ranking algorithm by Google has brought a new mobile first approach, which tends to become a dominated approach on the website building process. It allows for creating a responsive web design, which will greatly work on all type of devices.
4. Backlinks;
Backlinks are crucial for SEO. However, inserting any type of links will harm your business. Your links should be relevant and from authority websites. Otherwise, you have an impact on your website performance and ranking. To get success from backlinks, digital marketing agencies and business owners should be very attentive in their link-building strategies.
5. Long-tail Keywords;
With the entrance of voice search, long-tail keywords have become more actual. It allows meeting user intent more quickly and effectively. Your keywords should be very relevant to your product or service. The key to success when using long-tail keywords is that it provides your business with a high conversion rate.
6. Videos;
Video has an impact on content, which is connected to a search engine with strong ties. Being a part of the content and having active shares and views in different platforms, they send signals to search engines that they are relevant to search queries. The use of videos makes a powerful contribution to your SEO strategy.
7. User experience;
As search engines are user-centric and give much importance to user behaviour, improving your website’s user experience can help in improving SEO ranking. Some major factors that can impact UX are:
- Speed;
- Navigation;
- Mobile-friendliness;
- URL’s;
- Payment options.
Search engines continue developing new and up-to-date strategies for giving a quick, secure and relevant answer to people’s queries. Each new algorithm and update brings a new challenge with it. Being involved in this process, SEO agencies find more effective strategies to meet each of them and bring your website a high ranking. However, as a marketer, you need to be familiar with all the changes, in order to develop new tactics or change your current ones.
