Search engine optimization (SEO) is crucial for any online business because, without website traffic, it’s impossible to gain positive word-of-mouth, earn ad revenue, or attract customers. Online businesses are right to dedicate a great deal of time and effort to SEO, but they aren’t the only factor.
Something just as important as your SEO efforts is conversion rate optimization (CRO). The primary goal of any ecommerce business is to make money, after all, and if you aren’t converting visitors into customers, then your business will naturally suffer.
It’s possible to have your landing pages rank high in search engine results pages (SERPs) and still find that you’re making few sales or that your email list is not expanding. For your business to be as successful as possible, it’s imperative to factor conversion rates into your overall SEO plan. You guys can check out Dallas Seo Agency
The importance of on-page SEO
On-page SEO is ultimately for the benefit of your users. The more convenient your site is to browse, the more likely they’ll spend time on it. This can naturally translate into conversions, so it’s worth updating your on-page strategies from time to time, especially since Google has been known to make significant updates to their algorithms.
Page load time matters a great deal to Google, so you’ll want to do whatever you can to increase your site speed. Firstly, you can ensure you’ve removed all duplicate content from your site, as this can slow down indexing. It’s also a good idea to ensure your meta tags are as to-the-point as possible. Attention grabbing tags that show exactly what you offer are more likely to attract users.
You’ve likely heard the phrase “content is king” at some point, so you’ll naturally want to provide content that drives traffic. If you want that traffic to convert though, it will have to provide an optimal user experience. This will mean going beyond informative content; you need to write content that has the user in mind (and preferably solves a problem for them), is optimized well for keywords, and is easy for users to share.
Conversion rate optimization
Your CRO efforts will differ from SEO efforts a bit in that CRO has one singular goal: helping the user complete a desired action. The desired action could be subscribing or clicking specific links, but for most ecommerce or B2B sites, the desired action is to place an order. There are services that can help you do this, such as Magneto 2, which offers easy Magento migration for your current systems. This service is designed specifically for online storefronts and helps make them more visible in search results.
If you want to tackle your CRO on your own, one step you can take is to focus your keywords toward conversions. There is a difference between information keywords (these mostly increase traffic) and commercial keywords (which tend to encourage sales).
Information keywords help users evaluate products and services to make decisions, but it’s important to understand that they’re still weighing alternative options when they search or these. Commercial keywords (buy, order, best, etc.) show intent. Users searching these keywords have generally made up their mind to buy something, and focusing on these can help increase your conversions.
You likely won’t find success just from keywords alone, however. You’ll also need to funnel users toward the desired goal. This means having a site that’s easy to navigate, eliminating content that overlaps, and making it easy for users to become customers. When arriving at your site, users should be able to easily tell what your brand is, what your brand does, and there should be a clear call to action.
By combining your SEO and CRO efforts, you can gain more traffic for your website, and more importantly, convert that traffic into more sales.
1 Comment
Really informative article. Looking forward to similar articles. I have learned a lot about the importance of SEO from your blog.