After the erection of a business entity, organizations strive to attain short-term and long-term objectives. In the struggling journey, marketing plays a crucial role in maneuvering a business towards its targets.
Specifically, marketers employ strategies related to offerings, pricing, delivery, and publicizing. Effective implementation of such tactics leads the organization to achieve its objectives.
However, routinely used tactics cannot handle the changing dynamics of the market. Over time, the influence of demographic, socio-economic, technological, and environmental factors alters the dimensions of the marketplace. Hence, fine-tuning, ensuring relevancy and competitiveness are the only way outs for prolonged survival.
Currently, it’s not only about finding potential customers. Projecting effectively and seizing attention is equally important. The endeavor requires innovative ways to keep existing customers and lure new ones.
Additionally, promptly going viral is the new cult today. Consequently, the traditional approaches are not enough to determine opportunities and target offerings. Hence, businesses find technology as an effective alternative. Features like instant access to millions of digital users make tech-based advertising more viable.
The following passages explore why technology is crucial for marketing and eventually for the success and endurance of a commercial entity.
1. Exposure to diverse marketing techniques
Before the advent of technology, it wasn’t easy to access a wider audience. Technological advancements have unleased several digital techniques for businesses to position and readily captivate customers’ attention.
However, businesses cannot sustain themselves in the evolving digital field unless their marketing staff is equipped with the prerequisites. Marketers cannot create impactful outcomes if they are unable to utilize digital tools effectively.
Fortunately, technology has created various avenues to acquire needed information effortlessly.
Now, marketers can learn digital media tools at their fingertips through virtual options.
Additionally, flexibility, ease of access, the cost-effectiveness of online digital media degree programs enable marketing enthusiasts to explore several opportunities for the organization and offer an aesthetic experience to customers.
Undeniably, a tech-savvy marketer can craft tailored marketing campaigns. High-quality and flashy posts, fact-based stories on social media platforms like Instagram and Facebook readily fascinate customers about the organizations’ offerings.
2. Offering a customized and immersive experience
One of the central concerns of the marketing philosophy is emphasizing and focusing on the end users’ satisfaction. Hence, marketers are constantly engaged to determine needs, prioritize satisfaction, and ensure customers have an immersive experience.
Currently, it is challenging to gauge, fulfill, and accelerate the expectations of a diverse and dynamic customer pool. Traditional advertising tools fall short in captivating users who are extensively engaged and surrounded by various digital gadgets.
Would it not be better to prompt a flashy ad on their smartphone screens? An Instagram infographic has more emotional appeal than a printed image. Campaigning through tagging targeted customers creates result-focused engagement among digital users.
Instantly invoking special interests and concerns in end users wasn’t possible before. Technology has eased trending all over social media platforms through techniques like tags and hashtags.
3. Building durable connections
Currently, technology has owned its significance as an integral part of commercial activity. Rightfully so, it enables business entities to project and share their personality with a targeted audience. Though digital media platforms may not be an appropriate way to create a personal connection with customers, effective utilization can significantly enhance brand loyalty. Today’s customer prefers personalized recommendations.
Hence, technology enables businesses to observe customer needs and expectations through sophisticated approaches, such as location-based services. As a result, companies can provide on-site offerings and exclusive experiences to their customers.
For instance, Google Ads enables companies to explore customers suiting to their niche and offerings. In addition, enterprises can instantly present their offerings to users’ digital screens using apps and online shopping portals. Additional options on digital apps, including giveaways, asking for referrals, and promotions, create further engagement with customers.
Many such tactics help businesses earn credibility, strengthen loyalty and create a lasting engagement with their customers.
4. Adjusting to situations and ensuring relevancy
In the competitive marketplace, adjusting to changing situations can be a laborious endeavor. Hence, technology is a necessity for the business itself, not just for marketing activities. Currently, companies cannot survive in a globally revolutionized landscape. Creating a virtual presence in parallel is unavoidable.
Technology helps businesses find relevancy and profitability in their ideas and services. Additionally, digital tools ease decoding various trade transactions, market gaps, and orientation.
For instance, the pandemic-induced crises crushed several physical business activates and gave existence to home-based services. Various commercial entities that were struggling in physical setups started their offerings through virtual platforms. Doorstep deliveries of pharmaceutical products, groceries, and meals became a common phenomenon.
In the end, businesses can identify opportunities and adapt their services according to the changing nature of the market.
5. Observing market trends and projections
Even though businesses spend hefty amounts in planning, designing, and developing first-hand products or services, there is a high probability of failure. What if the company fails to generate anticipated revenues before a time-bound service or product expires? What if the endeavor fails simply because of the limited compatibility?
Since market orientation significantly influences entrepreneurial and commercial activities, it is essential to conduct an in-depth analysis. That’s is where technology plays its part. It enables marketers to analyze demographic behavior, market size and trajectory, and economic conditions.
For instance, social media engagements are the first signs of emerging and outdating trends. Marketers can use specific techniques, including Q&As, shopping reviews, surveys, and Google Forms, to scrutinize customer requirements.
Similarly, marketers can identify the preferences of digital customers and the market’s beat through keyword analysis using Google AdWords. In addition, a feedback mechanism enables them to remember market projections, observe customer expectations, and refine services further.
However, getting the feedback alone is not enough. Businesses are required to observe various factors and integrate findings into the development of their products and service. In addition, it is equally important to build upon the response, rearrange strategies and ensure customers receive an enhanced experience.
6. Expanding consumer curiosity
Expanding consumer curiosity is one of the golden strategies of an effective marketing campaign. Marketers use curiosity as a way to excite customers about pipelined or coming offerings. Research studies show that ads invoking curiosity are more likely to increase consumer interest and engagement than those disclosing everything.
Hence, marketers entice consumers while sharing insights into the company’s offerings through direct hits like ‘coming soon. With the involvement of technology, marketers can create even more catchy and inquisitive advertising content. As such, sharing a snippet of a future project through infographics, teaser videos, and posts hooks customers until the much-awaited disclosure.
In addition, companies partner with celebrities to ignite people’s interest. Celebrities’ social media handles embellished with brand-specific hashtags have the potential to lure millions of social media users. Die-hard subscribers keep visiting celebrities’ profiles to get first-hand information. Eventually, brands succeed in creating deliberate hype and curiosity.
Indeed, the integration of technology in business processes has transformed the landscape of the commercial world. At present, it is not the choice but an essential part of an enterprise’s existence. Specifically, businesses utilize technology-driven tools and techniques to ease their processes and effectively achieve varied objectives.
Similarly, marketers use digital tools to boost marketing efforts and appeal to a broader audience or target specific segments. To streamline future courses of action, marketers can observe market trends, customer requirements, and emerging opportunities. Eventually, technology paves the way to achieve objectives efficiently.