Sony is known for its proves in manufacturing industry-leading camera technology. Even when Sony is finding it hard to stay afloat in the smartphone business its camera and sensor wing is raking profit. Using that expertise Sony has unveiled its new camera – Sony A7S III. Its been five years since its predecessor was launched and after all the hype and wait, Sony has finally unveiled it.
Looking back at the history of the series, the A7S series debuted in 2014 and S stands for sensitivity. The A7S and A7S II were known for its dynamic range and both came with 12 MP sensors with full-frame. The Series was praised for its video capturing and the company has worked on it to improve it even further.
Everything about the new Sony A7S III
Coming to the new Sony A7S III, it features a new 12MP backside-illuminated EXMOR R CMOS full-frame sensor. The combo of low-resolution sensor and large size makes it unbeatable in low light category. Sony has included a new BIONZ XR image processor, which makes the A7S III 8 times more powerful than its predecessor.
Speaking of specifications, the camera has an ISO range of 40-409,600. It also features 15+ stops of dynamic range and 3x reduction in the rolling shutter. IN burst mode it can shoot up to 10 frames-per-second. It can be extended to 1000 consecutive uncompressed RAW images with full AF/AE tracking thanks to its buffer size. It can shoot pictures in the new HEIF format along with wide dynamic range (HLG) and 10-bit gradation. In terms of video recording specifications, it can shoot footages at up to 4K resolution at 120p, 10-bit 4:2:2,. Here all the recordings are done internally. If you wish, you can record 4K at 60p in 16-bit RAW externally by plugging into the full-sized HDMI on the side.
It supports S-Gamut, S-Gamut 3, and S-Gamut3. Cine colour gradients, making it easier to colour match the A7S III footage to those from other cinema cameras. Additionally, it offers a new XAVC HS format with H.265 codec for improved efficiency. The good thing is, there are no time limits on video recording but the only crop is at the maximum 4K 120p setting. All the other modes use the full width of the sensor. Sony A7S III offers a new phase-detection AF that uses 759 points that cover 92% of the image sensor. It helps you achieve real-time tracking and real-time eye AF to maintain the lock on the subject. The previous generation was criticized for its AF performance and Sony has tried to improve it this time.
If you are in possession of IBIS and gimbals, Sony A7S III complements well as it features 5-axis in-body stabilization. Sony claims the new viewfinder is the world’s first EVF with 0.64 type, 9.44 million dots OLED panel. It also comes with a 3.0-inch, 1.44 million dot display on the back which is a full-touchscreen, a first in the Series. Along with other changes Sony has worked on its UI too. The new layout uses a vertical tab design that stacks on top of one another as you scroll through. A7S III UI is now touch-enabled as well. Finally, we have a dual card slot design that can accept either SDXC/SDHC or CF express cards in each slot. Sony A7S III can shoot video or images to both slots simultaneously. It can also use relay mode to swap out one card while the camera writes to another, making the storage endless for a single file.
Pricing and Availability
The Sony A7S III offers you the experience of a cinema camera for $3500 and at that price, it comes with the body alone. Sony will bring the compact mirrorless body consumer camera to stores by September.