We already know that the Japanese electronics giant Sony is not having a good time in the mobile business, and the company announced in March that it will shift its smartphone plant from Beijing to Thailand. Well, now the company at its corporate strategy meeting for the fiscal year 2019 announced the ‘focus region’ for the smartphone business.
The company announced that it will focus its smartphone business in Japan, Europe. Taiwan, and Hong Kong, and the company also revealed the global markets from where it is withdrawing its operation and that includes Africa, Australia, Canada, India, Mexico, and the Middle East.
Furthermore, the company also plans to reduce its operational costs by 50% to turn its business into the path of the profit. Well, the new move clearly showcases the actual condition of the Sony Mobile department and how the company is struggling to sustain its smartphone business.
It is an end of an era and the Sony Mobile lovers definitely going to feel very sad because, before the arrival of smartphones, Sony Mobiles had a very good and Secured place in the heart of mobile users, especially, for their music dedicated devices. We hope that the company can able to come back from this struggling condition to the full glory and we would like to hear your thoughts about the Sony withdrawing move in the comments section below.