The #AnnounceYourself campaign in January and February 2022 was a huge hit with football fans around the world. TECNO, the global handset partner of the Manchester City Football Club, has introduced this first immersive augmented reality (AR) experience in the world of football.
The campaign allowed football fans around the world to interact with the football club in an exciting and innovative way. Traveling through the Etihad Stadium, City Football Academy training campus, signing a new contract, selecting their squad number, and interacting with first-team players, the Emersive AR Experience Campaign gave football fans the ticket to make their dreams come true by supporting their favorite club.
Users can participate in TECNO Mobile 3D Penalty Shootout games before showing off their skills and scores on social media.The AR Experience Campaign culminated in a grand draw, where lucky contestants won rare VIP matchday tickets and a trip to Manchester City Home Fixture this season.
To step into this virtual world of Manchester City, fans had to whip their smartphones around the world to scan a QR code with their built-in camera app.
With an AR platform designed specifically for the campaign, features like 3D modeling, custom animation, 360-degree video, mini-games, and advanced analytics provision provide fans with a complete AR experience.
The campaign was developing live because of its interactive nature. Users are thrilled with the continuous, exclusive digital content upgrades within the virtual world, and supporters can return every time to discover exciting new features such as special player phone backgrounds and unique video collaterals.
It was the world’s first immersive AR experience campaign focusing on the football league, and the #AnnounceYourself campaign was a huge success as fans around the world participated in an experience never seen before in their lives. The campaign was not only “the first in the world” but also a global success among club fans.
Read interesting news, reviews as well as tips & tricks on TechnoBugg website, and stay updated with the latest happenings of the tech world on the go with Technobugg App. Also follow on Google News and join our Telegram channel for the latest updates.