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Telegram Launches Sponsored Messages on its Platform

It helps to promote channels and bots

The encrypted messaging app Telegram has announced the launch of sponsored messages that will allow anyone to promote their channel or boto.

Telegram sponsored messages will only be shown on multiple channels, from one large public to over 1,000 members and limited to 160 characters . They are based solely on the content of the public channels they show.

Telegram, as always, emphasizes privacy bits and does not use or analyze user data to display ads,and every user who sees a particular channel on Telegram sees the same sponsored messages. No ads will be shown in the chats, and sponsored messages will not appear in your chat list or in private chats or groups.

Telegram hopes the tool will help eliminate the need to post ads on channels in the form of regular messages, in favor of more user-friendly and less sponsored messages.

The sponsored message feature is still being tested, so it should be noted that it is not available to everyone.

The Telegram said it plans to share the revenue with owners of public channels. Many admins of one or two channels are already posting ads in the form of messages. The new tool will offer admins a more efficient way to promote their channels and bots.

The messaging service compares itself to WhatsApp, the latter emphasizing that it shares user data with advertisers even though the ads do not show themselves. WhatsApp does not have a channel function, so if you use Telegram the way you use WhatsApp, you will never see ads.

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Written by Shahina P


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