It is a field that has exploded in popularity over the last few years and it would be fair to say that broadcasting technology is continuing to raise eyebrows.
However, this is just the tip of the iceberg. By technology standards at least, digital broadcasting is still a relatively new concept. It means in the coming years we are expecting to see even bigger developments in the industry, and this is what today is going to focus on.
We will now take a look at some of the biggest trends that are arising from broadcasting – to show what might appear on the small screen next.
Trend #1 – OTT will continue to develop
It would be fair to say that OTT services have surged in popularity over the last few years, and this isn’t going to stop. In fact, they are only going to get even more popular.
One only has to take a look at the numerous television stations who have taken the plunge over recent times and opted to broadcast their coverage over OTT systems as well.
While popularity might be growing, there are caveats. The nature of OTT means that it’s a different beast, and the content generally has to be tailored somewhat. Brands have to get used to storytelling and in some industries, this is more difficult to adapt to than others.
Trend #2 – A blend of timeliness and quality
Some would argue these next two trends are almost par for the course. After all, regardless of the industry you are involved in, you want the concept to be delivered to a good quality in a timely manner.
However, there are some further caveats with broadcasting. There’s no doubt that timeliness is crucial, and those brands that get to the front of the queue with their coverage or stories are more likely to succeed. Nevertheless, this isn’t a case of blasting out as much information as possible.
Nowadays, viewers are keener than ever before for relatable content. Let’s take a weather example. Once upon a time, the weather would have been portrayed to viewers in its standard, historic form. Now, broadcasters realize that a lot of viewers require even more. They want to know how this is going to affect their lives; for example, what will the upcoming heatwave do for the number of mosquitoes in the area?
Those broadcasters that are able to timelessly join dots such as the above are the ones that will succeed in this competitive industry.
Trend #3 – Mobile first broadcasting
It could be said that this is already happening. However, with brands releasing folding phones and other technology that allows for a larger, crisper viewing experience on a handheld device, broadcasting companies will take advantage.
In the world of web development, designers have been used to a mobile-first philosophy. We have seen this develop over the last seven years, but broadcasters will now need to adapt further. Mobile users demand more interactivity – and it’s this type of content that will really prevail in the coming years.