Maybe you haven’t noticed, but you will indeed find people in your friend circle to whom Facebook is the first social media gateway. We have accommodated ourselves into Facebook so much that we unconsciously spend lots of time there. But have you ever stopped to think that Facebook is an ad-driven platform?
How Do Most People Use Facebook?
We use Facebook just as a medium to keep our friend circle and family in touch. But we never log in just to check what ads Facebook might be showing. We don’t intend it when we log in to Facebook, but we do notice ads, and there are companies spending dollars to make sure we see them.
Business Marketing With Facebook
It is a good idea if you think about getting started with Facebook. You can set the right strategy by keeping in mind several tips that I will share. Sure five tips don’t have every problem you might have, but it gives you sort of an idea, and sometimes an idea is what you might need to get yourself started.
Top 5 Facebook Marketing Tips
1. Perfect Your Profile Picture
The business profile should look business-like. And having an incomplete profile to start marketing is a bad idea. Instead, make the first impression count with a strikingly good quality image as your profile picture. A high-quality closeup shot works like a charm. You can also use your business logo.
You may probably know that many social media apps have striking-looking logos or social media mascots; try making a logo for your company just the same way, and use that in your business profile.
2. Let The Cover Photo Speak
While the profile photo sets up a face for your business, the cover photo does the talking. Cover photo gives you more room for expression. Highlight your company’s motto or slogan on your cover photo; let it compliment the profile picture. Facebook now allows you to add small videos on your cover; you can use that too.
3. Facebook Video
Facebook’s native video and Live video give you a huge opportunity to market your products or business. Videos, if they are entertaining and eye-catchy, make the Facebook users scroll their feed. So use the Facebook native video to market and create sort of a fanbase for your brand.
4. Be Specific About Your Audience
Facebook has a very Sophisticated way of ad targeting. Put time and effort into analyzing people to find potential customers. Once you have found a specific customer base, use them to search for people who are likely to find interest in your product. But be careful; being too specific about the audience may work against you.
5. Use Facebook Ads
The current algorithm of Facebook does not favor organic traffic, so the room for expanding your business gets really small. But you get this block out of the way by being smart and mindful. And the mindful action here is to implement Facebook ads and invest some money for boosting your post.
These are some of the most crucial tips that you must consider using to improve your business marketing on Facebook.
Facebook Business manager
The Facebook Business Manager is a great tool for marketers. This tool helps manage, centralize and organize your business on Facebook. The business manager helps you track your ads in detail and gives you an in-depth report of your ads’ performance. You do not have you give away your ownership or valuable information while giving vendors and partners access to your page.
How To Use Facebook Business Manager?
Here are the steps for using Facebook Manager-
- Go to business.Facebook.com and click on Create Account.
- Enter the business name, email address, and other business details and
- Check your email for a confirmation notification, and confirm to create a Facebook Business manager successfully.
Facebook Groups and pages
You can utilize Facebook groups and pages to market and promote your business. Using the Facebook group works to create a community or fan base for your business. In addition, a group is an exclusive place for your potential customers to get valuable info about your products and links to your online store.
You can promote events, different offers on the products, and announcement of limited edition products sale in the Facebook group. The Facebook pages are a great way to highlight your storefront, products, and the humorous advertising of your products. Make sure to use the boost post feature to reach the maximum number of people.
Also, try other social media platforms as well. For example, if you have Instagram, get Instagram followers over to Facebook and follow you there.
A minor tweak here and there on your existing business page can make a noticeable improvement to your business marketing on Facebook. However, since marketing your business is what you want, do not just limit yourself to Facebook; use other platforms; you can use Hootsuite. If you’re going to check post-performance Hootsuite is a great tool; It lets you handle all your social media platforms single-handedly.
I will always suggest you get your business profile ready first. Then we can move towards other more essential tips. I hope these tips were helpful to you. Let me know which direction you used first.