We all know that Search Engine Optimisation is the best way to promote your website, increase visibility, web traffic and eventually, your revenue. Because of its effectivity, this type of strategy has become a must for every business – big or small. You can either do it all by yourself or hire those who are expert in the SEO field.
Since not everyone has the skills, knowledge and time to do their SEO by themselves, hiring a company who specializes in SEO Perth service is the best way to go. However, not all agencies are created equal. If you’re an entrepreneur, who wants to hire a reliable SEO company, make sure you don’t make the common mistakes when it comes to choosing a reputable agency to work on your SEO.
Not Doing Your Research
Not checking on the SEO company’s reviews, details and listings can cost you to lose more money in the process. Before buying goods or availing a service, what most consumers do is to check for reviews and recommendations. Forbes even made an article that shows a huge amount of internet users trust a local business more if it has excellent reviews. Doing your research will help you determine if the company has a good reputation and delivers accordingly on time.
Falling for the Quick-Fix and Secret Sauce Scam
In the SEO world, there is no such thing as a secret sauce or quick-fix. If you want high-quality results, then expect that it will take time as well as money. Many agencies will say and do everything just to sell their goods and services, but not everyone can deliver. If they promise to put your site on the top three spots in SERPs, then chances are they are either bluffing or will be using techniques that can cost you more damage than success. Always be vigilant and don’t fall for their sweet promises.
Choosing One Without Checking their Focus of Expertise
The world of SEO is a vast one, and there are many areas of expertise here. Like what we said earlier, not all SEO companies are the same and created equal. Some are focused on website building. Some are experts in link-building. Others specialize in creating SEO contents, on-site SEO or in working on your local SEO. If you just pick any firm, chances are you won’t be able to achieve your goal. Know what you need and search for a company that can help you achieve them.
Failing to Ask About Analytics
Not talking to your SEO agency about progress reports is another mistake to avoid. Failing to discuss how they plan to show you the report, how and when they will give it to you can pose many problems in the future. SEO Analytics will provide you with an idea of how much progress you’ve made so far, how successful the project is and what is happening on your SEO. Make sure to discuss this in detail and consider your options before hiring.
Considering a One-Size-Fits-All Package
There are SEO firms that offer package deals that have generic services. However, what worked in your competitor may not work for your business. Choosing a firm which provides generic services even after you state your objectives is a big no-no. Every company has different needs and not one has the same and exact issues. What you want and will need is one who understands your needs and can create customized solutions to help you achieve your goals. Steer clear from those who promise they already formed a structured package that can work with any industry or niche.
Settling for Low-Cost Fees
Everyone wants to pay less for more. However, you only get the quality of service you paid for – and this also applies when it comes to looking for a company to work on your SEO. There is now a considerable number of firms offering their SEO services and promising to deliver the best results. Take it as a warning sign if one promises to get you ahead of the game for a considerably less amount. Experts know their worth and will offer their services for a competitive but reasonable price and won’t settle for anything less.
Saying Yes to Immediate Lock-Ins
If you find one that wishes to lock you in immediately, take a deep breath and start asking why. A contract is a binding agreement which means you’ll be bounded within the terms and conditions for a certain amount of time. If an SEO company wants you to sign the contract for at least a year or longer, this could mean they can keep you even if they are unable to deliver as fast as they promise. A good and reliable SEO company is willing to prove their worth and won’t need to pressure you into signing without giving you ample time to review your options.
Failing to Check on their References
If you want proof of an SEO company’s reputation, then better check for their reviews and references. Would you buy a product from a store who has bad reviews or have no customer feedback at all? Most likely not, right? So before you hire that firm you found via a quick web search, make sure to read what their past and current clients are saying about them. Most will post feedbacks given to them by clients in their website. You can contact those list or better yet, ask the firm for references.
Not Asking Who your Designated Contact will be
There is a big possibility that the person who is trying to convince you to avail their services is different from the one who will actually work on your SEO. Failure to ask who your contact person will be can lead to problems and miscommunication. Make sure to ask whom you can talk to and ask questions and how to reach them – either by phone calls, chats, emails or in person.
Now you know what the common mistakes are made when it comes to choosing an SEO company. You can now start your search for the best one to help you with your business. Make sure to keep this list in mind to avoid making the same mistakes.