Technology has taken over human life – and it’s also taken over the world of business.
Now, in order to be a successful company, you need to be tech-savvy. Otherwise, you’re going to struggle to compete with your rivals and attract new customers.
For many company owners – particularly those from older generations – the thought of relying on technology is an alien concept. However, although technology can seem a little crazy from the outside, it’s actually an incredibly useful tool for companies, especially ones that are looking to grow and prosper.
So, if you’re a company owner or part of the management team, here are some top tech tips for you to know.
Use WordPress Hosting
The chances are, your business website runs through WordPress. If not, you might use Squarespace or maybe even Shopify.
However, if you don’t use WordPress, it’s highly recommended that you do – as over 400 million other people and businesses do. Why? Because of its functionality and room for creativity.
If you’re already active on WordPress, even better. The next step for you is to use Krystal WordPress Hosting, which will help to take your website to the next level.
Provide Digital Customer Service
Unless you’ve been living on another planet for the past couple of years, you’ll know that customer expectations and demands have skyrocketed.
Now, if you’re unable to satisfy their demands, customers won’t hesitate to bad-mouth you online and switch to a rival brand – it’s that simple.
So, one of the main ways you can combat this is by providing digital customer service, which is what modern consumers want the most. This is because it prevents them from having to wait on hold over the phone and also allows a fast and easy point of contact.
Typically, a modern company will provide digital customer service in three ways:
- Through their website
- Through social media
- Through email
Ideally, you need to tick at least one of these boxes. If not, customers won’t be happy – especially Gen Z and millennial customers.
Use Digital Collaboration Tools
The days of the pad and pen are over. Now, modern office culture is all about digital collaboration tools.
A great example of this is Microsoft Teams.
Microsoft Teams enables employees to brainstorm ideas with each other, share files, hold video conferences, and much more. This is great for your in-house and remote employees, meaning no employee will be left out.
In addition to Microsoft Teams, you can also use other digital collaboration tools such as Zoom and Salesforce.
Remember, the better your tools, the happier your employees will be. Plus, it will help you a lot in your bid to attract talented employees in the future, as they will want to know that your company is computer literate.
Store Data in the ‘Cloud’
Nowadays, companies are storing data in the cloud, which is a fancy term for the internet.
If you’re still storing customer data and other important information in physical books lying around the office, then you’re lagging behind the times.
Instead, you should invest in an affordable cloud storage option (such as Google Cloud Platform) and use it to your advantage.