The viewership of television in India is already started to decline and now we got a new piece of information that says this will be declined even more. The officials have provided a freedom to broadcasters to decide the advertisement time. They can able to show 12 minutes of advertisements in 1 hour. So let’s get into the article to check out the details.
It is announced that the Indian TV channels can now show more than 12 minutes of advertisements per hour. The 2006 limit of 12 minutes of advertisements per hour has been removed, and this will enable broadcasters to decide ad minutes.
This will be definitely a good thing for broadcasters and they will be getting a huge benefits but this will be irritating viewers and further the decline of already falling TV viewership.
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