Having a good website is more important than ever. Think of your website as your digital shopfront. Just like shopfront design and visual merchandising, web design is crucial for the conveyance of vision, ethos, product and price. Gone are the days when spinning GIF images and walls of text greeted the potential customer or collaborator. Sleek, simplistic domains are the name of the game, with innovations in digital graphic design proliferating in abundance.
Some 94% of businesses in the UK alone have a website. Unless you are selling something completely unique or offering a service that cannot be replicated then you can be absolutely sure that you are going to have some competition on the World Wide Web.
Web design is constantly evolving. The online market is crowded with options, so website owners have to be very inventive when creating or commissioning their home on the internet. In such a fast paced environment, it can be difficult to keep your eye on upcoming developments. Here are some big (and soon to be big) trends in web design that will hopefully spark some creativity.
3D Colour
Traditionally, website designers have used flat colours in order to ensure that sites are digestible. This is because making colour look 3D typically gives designs a childish, congested atmosphere.
Recently, however, 3D colour has started to come back in a big way. The reason for this is simple: modern colour pallet tools allow for a subtle depth to be added to flat colours. Using a subtle gradient to make their colours pop, a designer can allow certain crucial aspects of a website to stand out without making them look cartoonish.
AI colour pallet tools use machine learning to develop the perfect combination of hues for your project. Many designers are not quite ready to collaborate with a machine in quite this way, but AI-assisted graphic design is here to stay.
Neumorphism
Neumorphism is a cutting-edge trend that also pays homage to the designs of the past. Website design and build trends often reflect our attitudes towards the past and future. Neumorphism is a peculiar hybrid of modern flat design with eye popping retro depth production. Two-dimensional objects are made to interact with 3 dimensional companions, creating a look that is distinctly modern whilst also indebted to 1940s poster design. It can lead to some truly fabulous looking websites.
Interactivity
Spectacular website design should captivate the attention of the visitor whilst also guiding them towards the areas the host wants them to visit most. Interactivity is a wonderful way to make sure that people spend more time considering the content of the website instead of just giving it a glancing look. Web designers have started to frequently include questionnaires, games, augmented reality changing rooms and similar interactive features into their creations. All of these features also have the added benefit of being wonderful data capture systems. Consenting website visitors can reveal their preferences and purchasing habits through their interactions with a website. Also checkout Adelaide web design for amazing designing setup.