With Social Media Marketing, it’s a requirement that you know how to stay on top of multiple tasks while staying organized and efficient. There’s an endless list of social tools out there that can benefit your marketing strategies in a number of ways – but which ones are the best?
We’ve created a list of the best social media management apps to ensure that your marketing efforts are as efficient as possible. From Facebook, Twitter, LinkedIn and Instagram – we cover it all. These apps and platforms can streamline social media efforts within any digital Media agency and ensure that you have an organized process.
Used by over 15 million users, Hootsuite may just be the biggest social media management tool out there. The all-in-one platform allows you to create and schedule content, measure your ROI and even run social media ads from the platform. With a Hootsuite plan, you can connect over 35 social networks and schedule social media posts in bulk!
If you tend to use Twitter often, we highly recommend TweetDeck! You can create custom timelines while creating and managing lists and searches, as well as accounts – and it’s free for users! It’s the go-to tool for marketers when you’re tasked with managing multiple Twitter accounts.
Buffer is another hugely popular app that allows you to manage your social media accounts. Buffer lets you schedule posts for LinkedIn, Twitter, Facebook, Instagram and even Pinterest and is widely known for its simple visuals online that appeals to the masses. Publish text, links, images, gifs and videos through the app, while also being able to edit your media with filters and additional text.
Buffer also integrates with RSS feeds, making it extremely easy for you to find past content to share onto social media feeds. Buffer lets you track social media performance as well, with their detailed analytics tracking feature.
If you need quick and simple designs, Canva is the way to go! It’s a great tool that’s designed to help you create visuals for social media and gives you the freedom to create your own designs even if you’re not a graphic designer! With its multiple layout options, you can create visuals for Instagram posts, Facebook Ads, LinkedIn Banners and even YouTube thumbnails. You can use Canva for free through their website or download the app on your phone! Canva also has a large library of templates that you can use for free, and for a price, you’ll be able to access their entire collection.
Fully known as If This Then That, this helpful tool lets you build your own automated actions called “recipes” so that there’s no need to carry them out manually! For example, if you need all of your Instagram photos automatically saved to your Dropbox or Drive, you can create this action using IFTTT. The platform also has existing recipes, or “applets”, that you can choose from. There’s no limit to the number of recipes you can create and it works with all popular social networks!
With Facebook’s Creator Studio, you can manage all your Facebook and Instagram platforms from one place! Schedule posts, track comments and engagements and place in-stream ads through the studio for ease and efficiency. It even lets you schedule IGTV videos!
The Pages Manager app from Facebook is an easy-to-use tool that allows you to manage all your Facebook pages through a single app. Unlike the regular Facebook app, you can respond to comments and private messages through this dedicated app and receive notifications in real-time so that you don’t miss out on anything crucial.
If you’re managing Instagram profiles that require multiple hashtags in order to reach more people, this hashtag generator is highly recommended. You can input keywords relating to each business in order to find the trending hashtags, as well as hashtags with the most views on the platform.
This is one of the best free apps out there for video editing on your phone! It doesn’t force watermarks on your videos and gives you the freedom to edit videos into any size to fit all your platforms, as well as standard video editing functions such as trimming, cropping, rotating, etc.
Yes, newsletters still exist! Mailchimp allows you to deliver content to your followers and subscribers daily so that you make a name for yourself in the back of their minds. With newsletters, there’s absolutely no need to fret over social media algorithms in order to have your content actually be seen. You can choose the type of content you want, as well as the timing and send out newsletters how often you’d like! Promote events, offers, gifts, or even provide handy tips relating to your industry – the newsletter options are endless!
If you regularly work with influencers, you may want to consider using Social Blade. The platform lets you track growth trends across multiple social media platforms such as Facebook, YouTube, Twitch, Twitter and more.
With Social Blade’s Instagram analytics feature, you can even track follower growth of other profiles in order to look at what competitors or similar businesses are doing right.