The Indian smartphone market is very important for every smartphone maker and Samsung is losing its leading position to the Chinese smartphone brand Vivo in India in the fourth quarter of last year. So let’s get into the article to learn the full details.
According to the latest report from Counterpoint Research, Vivo obtained 19% of total shipments while Xiaomi followed closely with 17%. The South Korean electronics giant Samsung who was in the leading position is now in the third position. The rise of Vivo could be the reason of its strong offline retail network and the success of the sub-brand iQOO.
On the other hand, Samsung is focusing on the flagship series dubbed the Samsung Galaxy S series and there is a disappointment in its affordable devices. While Xiaomi and Vivo kept focusing on offering better value to all price segments. It is also revealed that there is a significant 78 percentage of Smartphones shipped were 5G compatible.
Regarding market value, Apple is continuing its dominance in India’s markets. The iPhone 15 is said to be the most shipped device in the fourth quarter of 2024. Samsung and Vivo followed securing the second and third positions respectively.
Nothing is the fastest growing brand and the company has achieved an impressive 577 percentage of growth and the success of Nothing Phone 2a is the main reason behind this. The launch of CMF which is the sub-brand of Nothing has also played a good role in the success of the London based brand in India.
The latest report also says that MediaTek has beaten Qualcomm by capturing a record 52% market share compared to Qualcomm’s 25 percentage.
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