Like all other industries, web hosting is often affected by the ever-changing consumer tastes and trends. This underlines the importance of keeping up with what’s current to ensure that you’re not only using the most reliable providers but also implementing the best web hosting practices in your online business.
In this post, we take a look at the top 5 biggest web hosting trends to watch in 2020. Meanwhile, we highly recommend that you check Hosting Foundry for fast and reliable hosting providers for your website.
Green web hosting
Did you know that web hosting is among the world’s biggest contributors of the harmful carbon dioxide emissions to the environment? It is estimated that the industry’s total CO2 output every year equals the amount that 31 million cars would produce driving around the world once. The bulk of these emissions emanate from the hardware operated in data centers as hosting companies try to keep them in optimal working conditions.
Fortunately, some hosting providers are now investing in schemes aimed at reducing their carbon footprints. Notable initiatives that these companies are taking include getting relevant compliance certificates like Renewable Energy Certificates (REC) and Carbon Offset Certificates (VER). These credentials help to indicate that a particular web host participates actively in reducing ozone gas emissions and is also investing in the generation of clean, renewable energy.
You can support these noble initiatives by hosting your websites using providers that have committed to saving the environment and cutting down their CO2 output.
The competition among web hosting providers is fiercer than ever before as companies compete for the attention of the increasing number of website owners looking for their services. As a result, prices have dropped drastically over the past few years, which, of course, is a good thing for the consumer.
Depending on your needs and the size of your website, you can choose from a variety of hosting plans, including shared, VPS, dedicated, and cloud hosting. For example, if you’re starting a new online business, shared plans might be your best bet. However, as your site grows and traffic increases, you may want to consider moving to more powerful plans like VPS and dedicated that come packed with more resources.
In mid-2018, Google rolled out an update to mark all non-HTTPS websites as insecure for users of its popular Chrome browser. The search engine giant also went further to promise better rankings for sites that encrypted their data using the more secure HTTPS protocol.
Today, HTTPS encryption is one of the many ranking factors that Google uses to rank businesses online. In most cases, web hosting providers provide or facilitate the acquisition of this feature by either offering it free or as a separate add-on that can be purchased together with a hosting plan. Whichever the option you decide to go with, be sure to use a provider that supports HTTPS by making it easy for you to install an SSL certificate when setting up an account with them.
Some hosting companies are now including these site building tools in their managed plans to entice more less-savvy customers looking to develop their sites without having to hire expensive designers. Going forward, we expect to see more and more hosts incorporating website builders in their hosting plans and services.
Security tools and services
Security on the web continues to get trickier with every passing day as hackers and other bad people discover new loopholes and ways to breach even the most secure internet properties and platforms.
Over the past few years, billions of personal data, including highly sensitive information like credit card and health records, have been compromised and misused. This has seen stakeholders and players like web hosts get tougher on security protocols and cybersecurity measures. Today, most providers are extremely careful to flag CMS vulnerabilities while others conduct regular checks to ensure that users comply with appropriate SSL certification standards.
Domain research tools
Thousands of domain names are registered every day, and this means most of the perfect domains are already taken up by now. For new users looking to set up their websites today, this issue can cause a lot of frustrations, especially when you cannot seem to brainstorm suitable names that you want for your online business.
A section of the hosting companies, some of which double up as domain registrars or offer domain registration services, are now integrating domain research functions in their dashboards. This means users can automate their domain search process, register newly-found names, and set up a hosting account all under one service. The goal for these companies is to ease the entire process for the customer, while at the same time maximizing revenue and boosting customer retention.
Long gone are the days when all that computing hardware manufacturers cared for were sleek-looking machines, ample storage space, and memory. With the increasing demands for better usability and reliable server performance, the need for more advanced hardware was always going to be inevitable. Today, a lot of hosting companies are employing Solid State Disks, better known as SSDs, to boost performance and data processing speeds for customer websites. Some are also using advanced processors that guarantee more powerful performances while also allowing users to optimize their plans as they deem appropriate.
We expect to see the web hosting sphere continue to grow in 2020 and beyond as more providers enter the industry. While it can prove difficult to predict precisely what will happen in the future, the five trends we covered in this post are well worth watching out for.