In 2020, the opportunities for web design are becoming quite limitless. From new networks to using VR, there are so many ways that designers can improve a standard website and transform it into a website that will surely impress customers, generate more leads and create conversions.
The Right Hosting for Speed and Performance
Speed is one of the most important aspects of a website, it doesn’t matter how well designed the website it or how captivating its content is, if it doesn’t load quickly enough, chances are that your website visitors won’t stick around long enough to see it. Three seconds. Three seconds is the average amount of time web visitors will wait for a website to load so it’s important that your website loads quickly every time. This is why choosing a reliable web host provider is important. Put together a budget for hosting costs and research the best providers for you. To make sure your customers are having the best experience, make sure you have the best email service for them and your business.
The Introduction of 5G
The 5G network is steadily being rolled out across the world and is available in most countries. 5G means that websites will load faster, users will experience less latency and with its arrival comes the opportunity for more varied and interesting content on the mobile version of your website, AI, 4K video, VR, to name a few. It is predicted that businesses that get ahead of the curve and prepare their websites for 5G will see an increase in revenue.
Responsive Mobile Sites
In 2020, most websites should be responsive. We spend a lot of time on our phones and in fact, over 50% of website visitors browse on their smartphones. Not only should your website be mobile-friendly, but potential customers will be turned off by websites that are hard to navigate, for websites where this is an issue, customers often leave the website altogether. A fully responsive mobile site will fit any screen size and offer seamless navigation, making it easy for customers to use your website, leading to potential conversions.
Interactive Features
Customers like to be in charge of their shopping journeys and so in recent years tech developers and marketers have sought out ways to give shoppers the feel and opportunity to be more of a participant in being marketed to, rather than simply being sold to. Here are some of the features you can use to improve your web design this year:
Artificial Intelligence – Artificial intelligence is being increasingly integrated into web design and in the most recent years, it has become easy for just about anybody to incorporate AI into their websites. The most popular form of AI is chatbots. Chatbots are used in place of human customer service agents and have been developed by technologists to understand specific queries and respond to questions and requests the way that a human would. While this gives companies more time to look at ways to improve the customer experience, it also maintains the human interaction customers prefer and expect.
Quizzes, Polls, Calculators, etc. – These features are great for lead generation and they can be used in multiple ways. Quizzes are a fun way to attract new leads/customers. Run an eCommerce? Why not create a “Which slogan tee are you?” quiz with a shopping link to the t-shirt the potential customer gets. You can use calculators to gather information about a potential customer, for example, insurance companies usually use calculators to generate quotes for customers and to receive their quote most of the time the company will ask for details such as name and email address, they will often ask if you wish to join their mailing list or receive promotional material. These features allow companies to garner information about their web visitors and convert interest into sales. The interactive aspect of these features allows web visitors to feel as though they have arrived at the point of sale by themselves.
Shoppable Videos – Shoppable videos are fast becoming a popular feature for eCommerce brands. Not only do they look interesting, but they also make shopping quick and easy for customers.
Virtual Reality – The use of virtual reality has grown exponentially over the years and it’s not hard to see why, there are so many ways you can integrate VR into your website, unfortunately, a lot of the time it does come down to budget. Nevertheless, there are some really spectacular uses of VR around, for example, hairdressers use VR to allow customers to try out prospective hairstyles and IKEA’s VR kitchen builder allows customers to build and plan out their custom kitchen. VR can be really useful in getting your site visitors to try out your business services and products easily, without making a financial commitment which often leads to conversions because they have built experience and trust with your brand.
We hope this article has given you some ideas on how you can improve your customers experience through web design. Why not have a go at incorporating some of these features into your website and see where your creativity takes you? After all, there is nothing to lose, but everything to gain.
