Internet usage is growing at an ever-increasing rate, there’s no doubt about that and there’s also no doubt that Google will continue to evolve and change its algorithms. To keep ahead in the race and make it to the first page results of the search engines, a lot of marketers are using spam links or black hat digital marketing techniques. Using such tactics to win the SEO race is not a good idea as Google frowns upon such spammy practices and be warned, they will not go unnoticed.
The Google Penguin is one of the methods used to detect websites that are in violation of their user guidelines. This algorithm isn’t new and has been around for quite a few years now and is changing the way SEO is done.
There are so many ways to improve your SEO ranking and digital marketing efforts, but there’s also a lot of methods that you should avoid when doing this. For this reason, it’s crucial to complete a SEO or digital marketing course so that you fully understand the dos and don’ts of SEO and to be aware of search engine algorithms such as the Google Penguin.
What’s the point of the Penguin algorithm?
The sole purpose of Google’s updated version of its Penguin algorithm is to combat web spam mostly in the search page results.
Penguin aims to combat the following:
- Hidden content – Using hidden content which does not benefit the reader.
- Link buying – Low quality link selling.
- Keyword stuffing – A lot of content literally makes no sense on the web as marketers use keywords to mislead the reader.
How does Google’s Penguin algorithm affect SEO?
It’s become necessary to include a strategy on how to avoid search engine penalties as part of your digital marketing and SEO plan, as the Google Penguin penalty is a reality. For most SEO practitioners and website owners this algorithm isn’t such a bad thing, in fact its doing a good job in combatting black hat SEO tactics, such as buying backlinks and keyword stuffing.
Rule number one when trying to avoid Google’s Penguin penalties is to never buy backlinks. Some markers say this tactic isn’t such a big deal, especially if it’s done on a small scale. But be careful, Google’s Penguin algorithm will detect it somewhere down the line.
The latest version of Google’s Penguin algorithm updates include picking up on spammy or unrelated links, over-optimised anchor text or an over optimised website.
Google’s Penguin algorithm includes blogging
This algorithm aimed at targeting web spam and link strategies being used however the new version of the Google Penguin does not exclude blogging. The search engine understands the passion and eagerness of the modern blogger so the Penguin algorithm is not designed to penalise white hat marketers who may be over zealous with their keywords for example.
It is absolutely acceptable to continue building links in your blogs as part of your SEO campaign and digital marketing strategy. Creating high quality content and real value for other sites and their readers, blogging is still a very effective SEO tool.
What to avoid
A Google Penguin penalty is most definitely not good for business, in fact, it could ruin your positions on the search engine.
Here are a few points to keep top of mind when blogging to avoid any Penguin penalties:
- Build trust – As the biggest search engine, you will want to build trust with Google when your links are analysed by the Penguin algorithm.
- Blog comments – Be picky when it comes to doing some guest blogging. You don’t want to blog on a low quality site. Also don’t overdo blog commenting, as Penguin will pick up on your comments, especially if they are all very similar in content.
- Don’t ever buy links – There are links for sale but should be avoided at all times and should never ever be bought. This may seem like a great short-term plan, but it will not go unnoticed by Penguin. So, let’s say this again, ‘never buy links.’
- Monitor active link building – Google recommends avoid active link building as this often leads to low quality links, which may attract a Penguin update.