What Makes a Great App in 2021?

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Apps are far more than just handy software platforms to get your food delivered, find someone to date, or look up train times, although they often do excel in these fields. They can be exceptionally useful business tools that help optimize processes in a wealth of essential areas.

If you were thinking about developing an app of your own in order to help grow your business in the most positive light possible, it is worth thinking about what exactly makes an app great.

Here are some pointers to help set you in the right direction and hopefully, streamline the way you do business.

A Superb UI

A great UI (user interface) can draw your audience in, grasp their attention, and in many cases, contribute towards better conversion rates across the board.

From the dashboard to the login screen, if an app is a joy to use and manages to look slick at the same time, there is likely a greater chance that the user will remain engaged and access the functions on offer.

It might be worth checking out how you can integrate some superb next.js authentication into your app for a great example of what makes a desirable UI stand out.

High Speeds

In a digital world, speed is extremely important, from website loading times to upload rates, and everything in between.

If you have ever had to deal with a slow, poorly-functioning app when time is of the essence, you probably know how frustrating this can be. In terms of business, annoying your customers should be avoided at all costs.

Increasing your app speeds can be done in a few ways, such as by thoroughly testing its functions across the development process, compressing images, and cutting down on redundant code in both the back- and front ends.

Customer Support Integration

Apps can and do occasionally stop functioning for a variety of reasons, many of which can be at the user’s end.

Sometimes, this can leave your customers in the dark, stuck for advice, and without any support on where to turn next.

Implementing customer support integration into your app can be essential in this regard, as it can help your users get to the source of the issue and possibly increase their satisfaction when it comes to interacting with your brand.

Dealing with hard-to-reach companies can be a real pain, and in some cases, spell disaster for brand image, so taking steps to negate this possibility is crucial if you intend to create a cohesive app that elevates your image, rather than hinders its potential for growth.


Taking steps to ensure that your company app can be accessed by as many people as possible is essential if you aim to be inclusive and extend your reach.

You can do this by including voice commands in your app, implementing a compatibility mode, and offering a language-selection option.

Ultimately, designing your business’s app with the user in mind can help you make the best decisions during the developmental stage, so approaching it as a user yourself may be a good place to start.

What do you think?

Written by Guest Post


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