Search engines change their algorithms usually every half-year. And because of it the evaluation of website is different. .
But even if you are not a SEO specialist and do not know much about SEO, you should know that one thing can improve your business or just your website. A website audit can identify your biggest site problems.
Free professional SEO audit can make a big step forward in your business and eliminate many existing problems.
In this article we will discuss the main factors that you need to know about SEO audit. These main steps will enlighten you more about what you should focus on when you want to improve your work.
Factors to keep in mind when forming a website improvement strategy
Brand focus and design
Website colors – in order to make your brand stand out and be memorable for users, make sure that its color fit the overall color palette of your company as well as the logo. If you are creating a website from scratch, be prepared to invest time and money into the overall color palette. Trust me on this, visuals do matter and have an effect on website visitors.
Image and Video appeal – it doesn’t matter if the images are stock or your own, use them to, again, and enhance the images of your brand, services or product. Use whatever fits best in your industry.
Tone of Voice – Whether you’re an individual or a company, you have your own unique voice. No matter if it’s the way you use sentences, or certain wording in general, you have to make sure that visitors easily recognize and understand your message.
Consistent Website Formatting – choosing an appropriate way for presenting your website’s content is very important as well. Make sure to use a consistent template for navigation, text sections, and headers and so on. Also, remember that the most important information comes first, then it is followed my less important content. Distinguish clear call-to-actions in your sections as well, urging visitors to perform actions.
Proper use of Headers and Sub headers – your content has to make use of H1-H6 headers and sub headers in order to appeal to both users and be understood by search engine scanners. Limit yourself to one H1 tag per page, as it usually is the title of the page.
Use Sitemaps – XML sitemaps are website layouts that help search engines read your site’s content with ease. Make sure to use a dynamic sitemap so that updated pages and posts are discovered by the system more easy.
Optimize for better performance – Speed matters to both website visitors and search engines alike. Make sure the coding is minimal, images are small and cache is integrated where possible.
Use HTML5 and Schema – Schema and HTML5 are the new standard for coders and SEOs alike, helping the search engine better understand it’s content. If your website is implementing both of these functions, it’s an indicator of a good overall SEO value.
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Quality – In order to make people actually read your content, you have to create depth that actually makes it worth reading. Do your research before you publish your posts and back them up with facts. Showcase your knowledge on a topic for the website visitor.
Consistency – Even if you’re content is valuable and worth reading, you have to keep it up and publish it on a regular basis. If you create the expect of new content for readers, they will come back to your website.
The best way to execute this is to set publishing goals for yourself and execute them. Let’s say, 3 articles per week? This will allow you to keep your audience engaged and interested.
Relevance – Research and cover the topics that are fitting for your niche. Keep up with the latest trends and think about a way that you may interest the readers. Remember, your writing for people and not the search engines.
Engagement – Use a light and engaging tone in your articles and encourage your readers to share it on social media. Perhaps a simple joke in the text just might make someone’s day? Don’t be boring and always keep it simple.
Freshness – Content freshness is also important. Search engines consider this fact when ranking web pages for certain queries. Those who publish more frequently have a higher chance of cracking the top than those who don’t.
Forget Keyword Stuffing – According to “Google” – “keyword stuffing” is a practice by SEOs and webmasters who purposefully spawn keywords on pages in order to manipulate a website’s SEO ranking. Not only this brings a negative user experience, it may also result in a huge penalty for your website since search engines are constantly learning how to cope with stuffed keywords. Remember, your keywords have to appear logically and in context.
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Things and practices to avoid
Duplicates – A search engine’s goal is to display unique and relevant search results. If it’s filters deem your content to similar or duplicate from another website, this will harm your positions significantly.
Lackluster Content – This involves pages or website that have scarce, or no unique content whatsoever. It most definitely will lead to bad experiences from users and may result in a manual penalty from “Google”.
Stolen or Scraped Content – If your rely too much on scraped content from other website’s, this is a negative signal and may open up a site to a penalty as well. You should be considerate and not “fall in love” with the practice of copy and paste.
Too much Ads – Web pages that spam advertisements in to visitor’s face’s before displaying actual content are downgraded and penalized by engines as well, since they create a bad experience for users. That stuff is important.
Content Cloaking – Cloaking in the language of SEO, refers to the practice of showing different content to users and search engines. This a serious penalty and your website may be completely banned from display by a search engine.
Link Farms – another serious offence which will lead to heavy penalties is the practice of link farms. Link farms are a group of website who are created for sole purpose stashing extra links for your website. Imagine these websites hosting not only your links for others as well – the search engine results will get distorted.
Buying/Selling Links – Another bad practice in a similar way is link exchanging. This is of course done to distort results from the search engine and shift it in the favor of a certain website. Yet again, since this is a direct violation of “Google’s” policies it will result in severe punishment as well.
To sum it up
As you learn more about SEO, you can see that this thing a little bit tricky. You need a lot of patience and time to reach the results you are desire for. But you have to remember one thing it is not easy even for SEO specialists to get to the top. Even if they are saying so, be careful, nobody knows true algorithms of ranking and nobody can promise you first positions.
We have already mentioned the main ways that can help to improve your website. So if you want to learn more about this sphere, or maybe if you only need a free SEO audit, check out for SEO services. You can find a lot of useful information in there.