Key Points:
- The company will enable you to create menus and forms within the chat.
- It will enable customers to pay within the chat as well.
- You can apply for a verification badge on the board.
The instant messaging application WhatsApp offers a dedicated application for businesses called the WhatsApp Business app, it comes with all the Core features along with some additional features that help businesses. Now the company has announced multiple new features and the same are available in India. The latest features of WhatsApp Business include features such as Flows, Payments, and Meta Verified. So let’s get into the article to check out the new features.
The new features of WhatsApp Business
Let’s start with the new Flows feature, it will enable businesses to create rich menus and forms within the chat which means a company can engage their customers with various actions. For instance, if you are running a business then you can set up a form to book an appointment and more. This feature will be available across the globe in the coming weeks.
Payments is another newly added feature and the same will make things easy to complete a purchase something directly from a chat. This feature will enable users to add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more.
Meta Verified is also added to the platform and the same will enable businesses to receive verification badge from Meta. You can receive the same by demonstrating your authenticity to Meta and in return receive a verified badge, enhanced account support and impersonation protection.
The new Meta Verified will also provide some features like creating a custom WhatsApp page that will be easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. This will be tested with the small businesses using the WhatsApp Business app.
So what are your thoughts on the new features? Share your thoughts in the comments section below and stay tuned with us for more updates from the world of technology.
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