In today’s vast virtual market, it has become necessary to opt for paid online marketing campaigns, if you have a desire to appear among the first few search results of all the search engines. It will maximise your visibility, as well as the ROI (return on investment). Almost 90% of marketers highly benefitted from their PPC campaigns as it has increased exposure for their business by increasing traffic statistically around 75%. Now we will learn some basic reasons for the Pay per Click Services still overpowering Social Media Marketing:
PPC benefits by quickly generating Qualified Lead:
PPC campaigns are extremely effective for your website to bring in targeted traffic. Correct placement of triggered and most relevant keywords is a very beneficial aspect for a successful campaign as it has proved to generate much more qualified leads. PPC marketing is regarded as the most beneficial based on the fact that the customer is searching for the most required product or service using some very common keywords. Nowadays, an important tool like keyword planner in Google Ad Words is available for the marketers to get the best possible results for keywords – employing a combination of factors to determine value.
With PPC users can get results faster than Social media marketing:
Altogether, Social Media Marketing is more time-consuming than PPC. Alternatively, with PPC, you can drive more visitors faster to your website may be within just a few hours, not months. Social media marketing requires continuous updating of the content, and only then it really works after investing a good deal of time and content to remain relevant and interesting to gain a potential customer or follower. With PPC you can have best ROI as most of the PPC platforms have good strategies for targeting certain demographics, making it easier for you to reach faster more and more audiences based on gender, age, interests and even location.
PPC is Measurable, unlike Social media marketing:
Optimising PPC is much easier than Social Media marketing. Consequently, ad campaigns are also less effective. In platforms like Facebook, Twitter, Instagram, LinkedIn, thorough measurement of ROI and keyword effectiveness is not possible. Whereas, the major benefit of PPC advertising is that it offers simpler ways to measure and track, especially using tools like Ad Words and Google Analytics. In this way, you can have a geed idea about the impressions, clicks, conversations, audiences your ads are gaining. Sometimes you can also track where your ads are displayed, and such details will highly help you to optimise your campaigns and reach higher success.
You will always have the best ROI with PPC than Social media marketing:
PPC campaigns are not very different from Facebook, Twitter, Instagram or LinkedIn advertisements, but you cannot expect it to reach the same level as found on PPC platforms. PPC ads, by its name, means that you need to pay only when someone actually clicks on your ad. With PPC you can track your growth by accessing Ad Words data and understand exactly how your budget has been spent, it will also let you improve your upcoming budgeting schemes.
Conclusion:
Though it’s a huge investment if PPC is carried out correctly, you can have a number of returns. So try integrating PPC into your marketing strategy to ensure that you receive potentially perfect customer and finally gain important results.
