A site migration is a process basically used by SEO professionals to explain a performance where a website goes through some extraordinary changes in the position that can continuously affect search engine ranking. Site migration usually helps to change the site’s location, platform, content, structure, design, or UX. Google’s documentation on-site migration does not cover these in deeply and does not diminish the fact that they often cause symbolic traffic and revenue loss. According to the search engine ranking and success, it may last from weeks to months. For your business growth website migration is important.
Changing Your Site’s Structure, Navigation, or Design:
If you want to rewind or change your website for the betterment of your website or for the customers who are monitoring the site, then you have to change your website’s structure, navigation, and design. If you feel that your modifications are weaker because of the get up of your site, you should go for the website migration. In most cases, web migration is structured in a way that helps to improve the entire visibility of a website. Migrating your website to a new platform means that the website’s structure has to be altered. It means changing the website’s taxonomy and URL structure itself so that it suits the new platform.
Moving to a New Framework or CMS:
Websites are created under different platforms, and these platforms have some exclusive features and technical efficiency. The website might be migrating from WordPress to Magento. Sometimes, platform changing means the change in website design and URL changes. Owning a website on an old platform can restrict your audience, and it can affect your sales.
Adding a Mobile Version:
Standing at the present time, mobile can always be ahead when compared to the desktop. There is no other option to avoid the mobile platform. According to your audience preferences, you have to find a cost-to-benefit balance for creating a mobile version.
Moving from HTTP to HTTPS:
For the security purpose implementing the HTTPS protocol on your website is very important. If you don’t use an HTTPS, it will give continuous warning as an unsecured page to the users. This can affect your website’s reputation.
Moving to a New Server:
If you are not convinced with the performance of your server or host, you may want to move to another host. Take the time to find and search for the perfect host. That’s why you need to migrate your website.
Changing the Domain Name:
For rebranding or changing your URL, you might want to change your domain name. Like all other reasons for migration, changing the domain name for a website is actually a serious decision. So this decision should be taken carefully.
Conclusion:
In a nutshell, it may be concluded that website migration is very important for a website’s success. And it can catch a lot more than traffic and profit. If your website migration process turns wrong, then it can also damage the company’s reputation.
