If you are reading this article, you might be already aware of the increasing hype of video marketing. Go through different social media channels including Facebook, Twitter, Snapchat, or any other, you will come across a massive range of videos within the newsfeed. The reason lies in the fact that video has become an essential part for the online marketing today.
In essence, video marketing is no longer considered as the cup of tea for an organization with a massive budget. Instead, nearly every small, mid, and enterprise level businesses have option video-based promotion of brand as a necessary part of their marketing strategy.
If you still don’t believe on all the success gossips about the video marketing, then do you know that by just including “Video” in the subject field can raise the open rate by about more than 18 percent.
So, how exactly does the video marketing generates so much hype? Is it due to the level of engagement it brings? Or the SEO perks that derive to you along with video marketing?
In reality, there are a large number of reasons for the success of video marketing. In this article, we are going to reveal why video marketing can be beneficial for your business’s success. And how companies reap hefty revenues and customers’ base by utilizing video marketing. Read along to discover everything:
The Introduction – First Things Go First
As the wise man said, let the audience know about you first. You should provide the audience with an opportunity to know more about you and the people working behind your brand. You need to be genuine, radiating authenticity is something that can’t be faked. Though customers are after great products and services, however, the passion and cause of a company can create a strong emotional connection between a business and the customers. In essence, this approach humanizes your brand, providing it with life.
Videos for Promotion
When talking about the product launch or an event, promotional videos can play a great role. In essence, a promotional video can serve as the excellent approach for communication of a message among the masses. You can consider a promotional video as a mix between the brand video and an explainer video. You can showcase what your product is about without giving a lot of explanation. At the same time, you can ensure that your brand is recognized in the best manner.
Brand Recognition
Let us take an example, think about a soft drink. What comes into your mind first? Pepsi? Now think about the search engine – What do you think of, Google? The reason lies in the fact that we tend to remember brands rather than the product. Having said, you should look for making your brand memorable for the audience. There are actually countless ways to make the audience remember your brand. A good thing about this approach is that you do not need to have a massive budget for this and not even a team of countless in-house experts. All you need is creativity and nothing more.
For instance, GoPro stands as the most popular brand as it builds entire communities through creating brand awareness among the potential customers. Currently, they hold a strong grip over the adventure camera market. They could leverage the benefits of the user submitted media shot by their cameras on their social media page. A large number of Company Animation Video Production companies use this approach to win the hearts of the audience.
Facebook Live
Facebook’s recent update includes the “Create Video” option that is offered in the live feed. It is widely known as the Facebook Live. Facebook live has helped a large number brands worldwide in connecting with the audience through sharing a business video. The moment a business goes lie, the viewers receive a notification asking them to watch and tune in. You can make use of the Facebook Live to get behind the scenes and offer your customers an amazing look at the media that isn’t viewable to everyone else.
How to Videos / Explainer Video Content
The visual marketing holds a record of going long way. As matter of fact, our brains are able to process video media more than 60,000 times faster than just the text. It isn’t surprising to know that video content is more favorable over the textual only. According to another fun fact, about 85 percent of people are likely to choose products and services after viewing an explainer video for it. An explainer video can help a business’s story, services, and products greatly.
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