Amazon has updated its Amazon Prime Video platform with new features including AI capabilities. It also gets new sections for content discovery as well. So let’s get into the article to check out the full details of the new features.
The latest update of Amazon Prime Video now features a new navigation bar at the top of the screen and the platform offers quick access to different types of content including Home, Movies, TV shows, Live TV, and Prime Video channels. The bar also features a Prime destination option and the same will showcase all the TV shows and movies bundled with the Amazon Prime subscription. You will also get a new Hero Rotator, and the same can be scrolled to check content for renting or subscriptions separately.
The platform has also introduced a new menu to manage add-on subscriptions and the same will enable easy search for content they have subscribed to separately, such as Eros Now, Lionsgate Play, Fancode, and other partner platforms.
Amazon also brings Generative AI to improve suggestions and recommendations. The company has integrated Amazon Bedrock which will analyze the user’s viewing pattern and it will suggest handpicked content based on genre, style, mood, and other factors. The platform will also enable you to search for content using keywords including ‘Top 10 in India’.
The platform will be using large language models (LLMs) and the same will be offering better synopses for TV shows, movies, web series, among others. You can also quickly glance at the AI-generated title description of any content.
Moreover, the latest update of Amazon Prime Video features smoother animations when switching between content and different options. Amazon is also offering new zoom effects when the user opens any new video. Amazon is also making a major change to the Live TV section and the same will automatically start playing recommended content. You can also quickly open any feed in full-screen mode and browse to other live stations while one channel is being played on the screen.
Amazon has already started to roll out the new features in Amazon Prime Video across the globe and other changes will apply to the mobile application along with the smart TVs, and the website.
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