The popular shopping platform Amazon has officially introduced the Amazon Rufus, which is an AI powered shopping assistant. It will make things easier for the users to search for new products and the feature will work similar to a virtual shopkeeper. So your shopping will be very easy on Amazon.
It is a chatbot and the same will help you to explore new products on the Amazon shopping platform. It will be offering answers of your questions and provide buying suggestions to customers based on their needs.
Everything is powered by generative AI. To demonstrate the actual usage of this shopping assistant, I will be offering one example; as you can be able to ask to Amazon Rufus which is the best smartphone under Rs 25000? It will be providing the best search results for you and your shopping time will be reduced and you can checkout immediately.
The new Amazon Rufus feature is currently under beta testing and the same is available on official Amazon app on both Android and iOS. The ability on the web version is currently not available but we believe that Amazon will be releasing the same very soon.
So what are your thoughts about the new Amazon Rufus? Do let us know in the comments section below and stick with us for more updates from the world of technology.
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