The Taiwanese brand Asus has become a very popular brand in the market of India, and the main reason for that is its value for money devices like Zenfone Max Pro M1 and more. Now the company is facing a ban on its branding and according to the law, the company cannot able to use it’s Zen or Zenfone branding in India.
Delhi High Court has ruled that Taiwan brand cannot able to use Zen or Zenfone branding for any of its devices in the market of India, and this ruling came just a couple of days before then the India launch of Zenfone 6.
Reason for the ban
Telecare, the company who claims that it has the trademarks for Zen and Zen Mobiles and sells devices under the two brand names, and that’s the reason it filed the case. The company also says that it’s been selling devices under the Zen branding since 2008, while Asus only started selling smartphones under the Zenfone name from the year of 2014.
To defend this, the Taiwanese brand argued that the word Zen is a generic Buddhist term and that there’s no confusion due to the Asus name being paired with the Zenfone naming. The Delhi High Court agreed that but pointed out that Zen can’t be directly associated with smartphones and tablets.
And the High Court ruled in favour of Teleecare and asked Asus to stop selling its devices and accessories with the Zenfone branding in India starting July 23. Having said that, there is another hearing for the same case on July 10 and if Asus can able to convince the court, then it can able to proceed with the same brand name in the market of India. On the other hand, if the brand cannot able to convince the court then it requires to change the branding for its devices in India or they need to stop all the sales.
That said, the company has scheduled an event for the India launch of Asus Zenfone 6 and now we have to wait and see if the company postpones the launch or goes ahead as per the schedule.