Nothing introduced CMF as the sub brand of the company and introduced budget friendly devices under the sub brand. Now the company has finally decided to provide more room to grow by converting it into an independent brand and it will be focused on the Indian markets. The manufacturing and R&D headquarters will be in India.
CMF, short for “Color, Material, Finish,” was introduced in the markets in 2023 with a modest lineup that included wireless earbuds and a smartwatch. The company has also introduced the smartphone market, targeting budget and mid-range segments.
The company is collaborating with Optiemus, one of India’s leading original design manufacturers, to form a joint venture that will handle CMF’s production locally. Nothing has also said that the company will be investing over $100 million into the venture over the next three years and will create around 1,800 jobs in the process.
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