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Hisense announces first Rollable Screen Laser TV

To be available this year

China-based Hisense, known for making TVs, has now announced the world’s first roller screen laser TV.  The company made the announcement at the Third Global Laser Display Technology and Industry Development Forum.

While unveiling the TV, Yu Zhitao, Vice President of Hisense Group Holding Company, said: “Laser display is actually a set of space solutions. Hisense’s world’s first rollable screen laser TV is just the beginning.”

This Hisense laser TV with a rollable screen has a 77-inch large display panel, powered by the company’s own rolling or curled screen technology and full color laser technology.  It supports 4K Ultra-High HDR resolution, 107% BT.2020 Ultra-wide color gamut and 350nits peak brightness.

In terms of design, there are virtually no bezels on the side of the screen but a bezel at the top and a thick bezel at the bottom.  To date, Hisense has applied for more than 70 patents related to this curling screen laser TV.

It includes a transmission visual engine and Hormone cordon speakers for a theatrical grade audio experience.  So, the company says that when the screen is rolled up, it gives a theater-like experience and when it rolls, it acts like an opera house.

The product is made using aviation-grade high-tech materials and meets the flexibility requirements of curling and the rigidity requirements for flatness at the same time. Theater grade audio and Dolby sound effects tuned by the Hermann Cordon Golden Era team come with support for DTS dual decoding.

Currently, this new Hisense rollable screen laser TV is available for booking on JD.com.If you are interested, you can book the product for just 1 yuan.  Based on the company’s previous announcement, the device is expected to go on sale later this year.

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Written by Shahina P

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