While good content undoubtedly paves the way for success on Instagram, the first impression users get of your account is generally with the bio section, which makes it very important that your Instagram bio is really interesting to compel to click the “Follow” button and create an opportunity for converting them into brand loyalists and potential customers. Since Instagram mandates that the bio is restricted to a maximum of 150 characters, it can be a real challenge to craft it in such a way that it describes you accurately, has high memorability, and includes the website link besides being SEO friendly. Some tips to get your Instagram bio to do the heavy lifting:
Also check: Instagram advertising agencies
Include the Business Logo
Instagram is definitely among the best places online to showcase your company and its brands. This makes it vital for you to include the company logo as the profile picture. If you have set up the account for one of your brands, the profile picture could be that of the brand. Adding the logo will generate immediate recognition for your brand and draw in more followers who know and love the company or the brand.
Optimize the Account Name
The name and the username are the only two factors that a query on Instagram takes into account. Since it is evident that most users searching on Instagram for you will query with the name of your business, it is vital that the name field in Instagram should correspond with the name of your business. However, you can experiment somewhat with the username; however, it is best that it is kept close to the company name as far as possible.
Include the Website Link
Strange as it may see, the bio is the only place in Instagram where you can insert the URL of your company website or even a link to a special landing page that you may have kept for your Instagram followers. Forgetting to include the link can be disastrous as you lose the chance of generating valuable traffic to your website and potential sales.
Provide the Contact Information
Providing the contact information in the bio section is essential because it allows potential customers and vendors to pick up the phone, call you up and get to know more about you and your products and services. Also, include your email address as well as the business hours so that you never miss a call or even a personal visit. On an Instagram business account, the contact information is displayed prominently just below the profile text in a CTA button that makes it very convenient for prospects to reach out to you, according to https://elevatedbusinesssolutions.com.
Conclusion
While Instagram is a visual platform, the bio is one section where text rules. Therefore, you should be able to define yourself in about two sentences in such a way that your target audience feels compelled to become followers and visit the website for more information or to transact. The text will not only reinforce the personality of the brand or the business but make it clear to prospective customers the value you deliver. Include hashtags that are important from the follower’s viewpoint so that your posts figure better in queries.
Author’s Bio:
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He loves to travel, write and play baseball.
