Instagram last year had started updating its API to the Instagram Graph API which is built along the lines of its owner Facebook Graph API. The Facebook-owned company has been busy releasing some handy features lately and now it has released a feature which could prove to be very useful.
The latest Instagram Graph API update will now let businesses be able to schedule posts, see public posts that mention or tag them and check out other business profiles.
The new features are meant to make it easier for businesses to manage their organic accounts on Instagram. However, there’s a catch. While any business with access to Instagram’s Graph API will be able to use it to view posts that mention and tag them or to see other businesses’ profiles (including their posts, bios, website links and follower counts), to schedule posts via the API a business will need to go through a vendor that’s a member of the Facebook Marketing Partner program.
The new feature is also intended to encourage businesses to switch away from Instagram’s Platform API which is being shut down over the next two years. The shutdown is planned in three phases, the first of which will begin around the end of July 2018 and conclude with the Platform API being fully shut down in early 2020
HootSuite has even announced support for post scheduling on Instagram through their service. With HootSuite, businesses on Instagram can decide the date and time of when they want a certain post to go live on their Instagram profile. Thanks to Instagram Graph API, it also becomes easier for businesses to manage their Instagram team, and, track performance metrics with Hootsuite.
The post scheduling feature is currently available only to business users and we can expect it soon to be ruled out to all the users via the Instagram App.
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Source:Â Instagram Business Blog
