Key Points:
- Netflix has confirmed to reduce the pricing of its subscription package.
- The new pricing will be effective in 115 Nations.
- The new pricing will be effective in India as well.
Netflix is one of the most favourite online streaming platforms for many and it offers a variety of content as well. Netflix is trying to prevent the habit of password sharing by implementing a new rule as well.
At the same time, the company has also announced a reduction in the subscription package. The company has taken the new decision after the success of its strategy in India by offering a low cost subscription package and the same was introduced in the country in 2021.
It is said that after the introduction of low cost package, the platform received a 30% increase in customer engagement. The new price cut will offer the basic plan of Rs 199 per month will now cost Rs 149. While the package which enables access to all the content on any one device is now having a price tag of Rs 199 instead of Rs 499.
The new price cut will be applicable in the regions such as Asia, Europe, Latin America, sub-Saharan Africa, and the Middle East.
Offering affordable plans will definitely help the company to attract more users and having affordable plans may also eliminate a trend of password sharing as well.
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