YouTube the world’s most favourite video hub has introduced a new AI powered feature called Spotlight Moments and the feature is basically meant for brands to reach their target audience. We know that Google is investing in the artificial intelligence and targeted advertising system. So let’s get into the article to check out the full details of the new program.
The newly introduced “Spotlight Moments” of YouTube will enable brands to target their advertisements to particular cultural moments including holidays, major awards shows, and sporting events.
Advertisers can then provide their advertisements across various videos, as well as on a dedicated YouTube hub that is branded with the advertiser’s logo as well. The video hub will also feature dynamically updated playlists of videos related to the cultural moment.
So it is basically not for customers but advertisers can offer a good advertisement viewing experience to users with particular cultural moments.
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