The uber-popular social media platform, Facebook has introduced an app called E.gg in in the US, that allows users to create zine-like webpages. Following a pilot test earlier this year, its finally available in Apple’s App Store.
On the contrary to the Facebook app, where you can interact with posts and create profiles and pages, E.gg allows you to create images, GIFs, shapes, and text can be curated onto the freeform canvas like that you see on Tumblr. The R&D group at Facebook called New Product Experimentation (NPE) made it. Users can take advantage of the features of the company-owned Giphy, to play with available GIFs.
On E.gg the users can share their creations via a unique URL, that can be used to view the collages even without the app installed. The “bits” f other users can then be added to one’s collection with the right attribution. The problem of users stealing content was solved by bringing the option to see the attribution of work created.
With the new E.gg app, Facebook aims to bring retain users as there were reports that the company had lost two million daily active users from the US and Canada. The company also aims to bring it to other countries after the launch in the USA.