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Facebook Highlights 2020: From COVID-’19 to Black Lives Matter and More

Facebook Highlights 2020: From COVID-'19 to Black Lives Matter and More

Facebook has released Highlights 2020 in Review, which covers the years most notable events. The social networking site has segregated those events across six main themes –  Icons, Social Awakening, COVID-19, Global Politics, Environmental Causes, and Faith & Community.

These events are dated from January 1, 2020, to October 31 2020 and it includes Justice Ruth Bader Ginsburg’s passing, conversations around Black Lives Matter, Facebook’s fundraiser to provide relief for those affected by Australia’s wildfires, and, of course, Covid-19. The list also includes pop culture highlights with Michael Jordan’s ‘The Last Dance’ documentary topping it. Let us take a look in detail on what Facebook Highlights 2020 has curated from its data.

2020’s Top Moments

“The top themes for this year’s Year in Review were determined by looking at the top 20 moments of the year, and identifying commonalities across those moments and the ways people used different product features and tools, such as Fundraisers and Groups,” writes Facebook in a blog post.

Icons

This category honors people who are no longer with us. Based on the discussions, posts and photos shared on the platform, the passing away of Kobe Bryant shook the community. The users across  The US, Mexico, and the Philippines were seen to be partaking in these activities the most. More than six million posts were shared across Facebook and Instagram with the hashtag #restinpower when Supreme Court Justice Ruth Bader Ginsburg, passed away on September 18 of this year.

Social Awakening

Without a doubt Black Lives Matter movement which began from the unjust murder of George Floyd tops the category which had an average mention of 7.5 million mentions on Facebook per day. The Blackout Coalition, the largest Facebook group which supports Black businesses has a membership count of 1.8 million.

COVID-19

The pandemic brought people all over the world together and they came together to appreciate the efforts and express gratitude towards the medical staff who helped them fight COVID-19. According to Facebook the #aplausosanitario was trending in Spain and more than 1.5 million people used it to express their gratitude to the medical staff. The active users count doubled during the lockdown and people sang from their balconies to lift the spirits, and people found time to focus on fitness and nudge their creative side using these tough times.

Global Politics

The USA elections take the cake here with the presidential election being the hot topic. The key moments celebrated across social media includes the Kamala Harris’ US vice-presidential election announcement in August which amassed 10 million posts in a day. According to Facebook, the Voting Information Cente helped people gather information on how and where they could vote for the presidential election.

Environmental Causes

The fifth theme in the Highlights is the environmental causes and this year we had forest fires to earthquakes. Around 1.3 million people raised more than $35 million (258 crores INR) to help those affected by the Australian wildfires, resulting in the biggest fundraiser in the platform yet. In addition, 2.6 million people contributed around $87 million (640 crores) to combat climate change, promote ocean clean up, and more.

Faith and Community

This year, people made an effort to support small local shops more than ever. In the at three months, there have been more than 47 million Instagram Stories with Support Small Business sticker. During the Easter week, people gathered online to host some of the biggest video calls on Messenger and hosted the most popular week of Facebook Live broadcasts from spiritual Pages.

Top 10 Pop Culture moments

Facebook says this year we had “the most fun, wild, and lighter moments that brought a little bit of levity to a crazy year”.

The events that created the most buzz are as follows: Michael Jordan’s ‘The Last Dance’ documentary, Dave Chappelle’s Netflix special, Cardi B and Megan Thee Stallion’s song ‘WAP’, Harry Styles’ ‘Golden’ song release, Los Angeles Lakers winning the 2020 NBA Championship, Katy Perry announcing her pregnancy through a music video, the song ‘Savage’ by Megan Thee Stallion, Shakira and Jennifer Lopez’s Super Bowl halftime performance, Netflix’s ‘Tiger King,’ and Andrea Bocelli’s Easter performance from Milan, Italy.

 

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Written by Abin Benny

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