When OnePlus announced the pricing of OnePlus 8 Series, Indian tech community was certainly surprised considering how it is cheaper than the US and Chinese pricing. But OnePlus knows this isn’t enough if they want to gain more sales, especially in India.
Indians expected the launch of OnePlus Z along with the 8 Series, but this wasn’t the case. According to reports, the start has been pushed further. But the happy news is, OnePlus wants to make more budget phones and is changing their plans accordingly.
According to OnePlus CEO Pete Lau, OnePlus is looking to enter the low-end market as soon as late-2020. The company is looking to ODM (Original Design Manufacturing) to conquer the budget segment. With ODM, a company can select existing designs and modify them to own it. The changes could include different packaging, colours or branding and minor functional changes.
Previously, OnePlus was an OEM (Original Equipment Manufacturer) exclusively. This means the company manufacture products based on the client’s requirement. The client does all the research and development of the specifications and design. An example of this relationship would be Apple and Samsung, where Samsung makes the designs from Apple a reality.
This could be a threat to the giants like Apple and Samsung, who relies on Brand value and doesn’t introduce more aggressively priced products. The OnePlus Z is rumoured to have Mediatek Dimensity 1000 5G chipset at a lower price. The fact that Oxygen OS is the most prefered Android skin is an advantage of OnePlus that if played right can earn them a significant player title in the industry before long.
Are you looking forward to the OnePlus Z and similar budget offerings from OnePlus? Let us know in the comments section.