The Chinese smartphone brand OnePlus have a really great fan base in the Indian market and that’s why the company is leading the premium smartphone segment in India. The company also taking the Indian market very seriously and that’s why India is the company’s second Global base after China also started a local R&D centre in the country. Well, now the company has confirmed that it will not increase the pricing of its smartphones in the Indian market.
We all know that rupee is continuously falling against the dollar and it is now have the lowest ever rate of ₹72.56 against to $1 and under the situation the company has to sign a new contract for the supply at a higher rate than earlier to reflect the currency movements. However, the company will not increase the pricing of its devices even in this situation and that will be a great relief for all the smartphone lovers.
Furthermore, the company is also going to expand its operation in India and the company will give importance in the offline presence. The smartphone brand is planning to add almost 120 touch points including 100 Croma stores. That’s not all, the company is also gearing to open six new experience centres and it will also do the servicing of the devices. Moreover, the company will also open eight authorized stores through a franchise partner.